Hi there, and welcome back to my blog about Supreme. Today I am
going to be discussing how and why Supreme is so “hyped” in today’s culture. You’re
probably wondering why I have they word hype in quotations in my last sentence.
Today in the streetwear culture hype means what is in style and what everyone
is into. An example of this is a few years ago, everyone wanted Air Jordan
sneakers, today everyone wants the Adidas Ultraboost sneaker. But nonetheless
people still wear Air Jordan sneakers (myself being one of those people).
After the little background about what hype is, we can now get into
why Supreme is so hyped. Supreme has always had a following ever since their beginning
in 1994. But, today what makes them so hyped is the high quality of their
products, the low amount of production and the people or culture.
Over the years Supreme has made some very cool pieces of clothing
that people want to have. Do to the low production quantity of items, most of
Supreme stuff is pretty rare. In today’s day and age if someone wants something
they will more than likely get it regardless of the price tag. Therefore,
giving people with the product to charge pretty much whatever they want. As
some of these prices started leaking to the internet, Supreme started to get
well known.
Another reason why Supreme really took off is because a lot of celebrities
started wearing Supreme clothing. Odell Beckham Jr. a wide receiver for the New
York Giants in the NFL tends to wear Supreme quite frequently. Since Odell is a
very popular athlete, when people see him wearing what he is, they also want to
wear it. Two other people who I believe who had a big impact on the success of
Supreme are Metro Boomin’ and Playboi Carti.
Metro Boomin’ produces rap music and is a big name in the industry.
He has had several number one hits and has made a name for himself. Just like
Odell when people see Metro Boomi’ wearing Supreme they want to also wear it.
Playboi Carti is a rapper from Atlanta who had just released his debut album
which popularized him. Before his album he had a following but it wasn’t all that
big, just like Supreme. I was a fan of him before he became so called
mainstream in the media and he has always been wearing Supreme. So, with
several famous people wearing items from Supreme, this gave their sales and
following a big boost.
In conclusion, these are the main reasons why Supreme has been so
hyped the past few years rather than the previous years when it started.