Hi there, and welcome back to my blog about Supreme. Today I am
going to be discussing how and why Supreme is so “hyped” in today’s culture. You’re
probably wondering why I have they word hype in quotations in my last sentence.
Today in the streetwear culture hype means what is in style and what everyone
is into. An example of this is a few years ago, everyone wanted Air Jordan
sneakers, today everyone wants the Adidas Ultraboost sneaker. But nonetheless
people still wear Air Jordan sneakers (myself being one of those people).
After the little background about what hype is, we can now get into
why Supreme is so hyped. Supreme has always had a following ever since their beginning
in 1994. But, today what makes them so hyped is the high quality of their
products, the low amount of production and the people or culture.
Over the years Supreme has made some very cool pieces of clothing
that people want to have. Do to the low production quantity of items, most of
Supreme stuff is pretty rare. In today’s day and age if someone wants something
they will more than likely get it regardless of the price tag. Therefore,
giving people with the product to charge pretty much whatever they want. As
some of these prices started leaking to the internet, Supreme started to get
well known.
Another reason why Supreme really took off is because a lot of celebrities
started wearing Supreme clothing. Odell Beckham Jr. a wide receiver for the New
York Giants in the NFL tends to wear Supreme quite frequently. Since Odell is a
very popular athlete, when people see him wearing what he is, they also want to
wear it. Two other people who I believe who had a big impact on the success of
Supreme are Metro Boomin’ and Playboi Carti.
Metro Boomin’ produces rap music and is a big name in the industry.
He has had several number one hits and has made a name for himself. Just like
Odell when people see Metro Boomi’ wearing Supreme they want to also wear it.
Playboi Carti is a rapper from Atlanta who had just released his debut album
which popularized him. Before his album he had a following but it wasn’t all that
big, just like Supreme. I was a fan of him before he became so called
mainstream in the media and he has always been wearing Supreme. So, with
several famous people wearing items from Supreme, this gave their sales and
following a big boost.
In conclusion, these are the main reasons why Supreme has been so
hyped the past few years rather than the previous years when it started.
Great post Michael! I had no clue what Supreme clothing was, but you summed up why it is taking off very well. That's awesome that Odell Beckham wears it, and Supreme will probably get a lot of people to buy it just because of him. I have a feeling that I will start recognizing Supreme apparel more now because I know what it is. Do you think Supreme will start sponsoring athletes and celebrities to wear their apparel in the future?
ReplyDelete: No Seth, I don’t believe they will sponsor athletes to wear their apparel for a few reasons. The first reason is that since Supreme is not a big organization like Nike or Adidas they don’t really have the money to pay people to wear their items. I would imagine Odell Beckham Jr. would like a fairly large check for that. Secondly Supreme is somewhat exclusive and I don’t see them changing their business ways anytime soon and paying famous people to wear their clothes would one cost money and two cause more production of product which they really aren’t in to doing.
DeleteI didn't ever really notice that celebrities wore this brand a lot but now that I read this I'm starting to remember seeing it everywhere in the media and can understand why it's so popular with that kind of celebrity influence.
ReplyDeleteI always knew that celebrities helped things get more exposure and help things sell but I never knew just how well it actually worked.
ReplyDelete